AVENUE BY JOSEPHINE SCOTT CHLOE WEDDING DRESS
AVENUE BY JOSEPHINE SCOTT CHLOE WEDDING DRESS
Inspired by an Avenue favourite, reimagined for today. Fluid georgette crepe, exquisite French-look lace and a sculptural silhouette create a gown of timeless elegance with contemporary allure.
Chloe was created as the natural evolution of one of Avenue's most-loved designs. Inspired by the timeless appeal of Cleo, Josephine Scott reimagined the silhouette with softer lines, contemporary detailing and elevated couture finishes.
The contrast between fluid georgette crepe and intricate French-look corded lace creates a harmonious balance of simplicity and romance, while the illusion back allows the lace to become a beautiful focal point without overwhelming the design. The optional neck scarf introduces a modern editorial element, giving brides the freedom to personalise their look while maintaining the gown's elegant simplicity.
Chloe reflects Avenue's signature philosophy of effortless luxury—beautifully crafted, thoughtfully designed and made to be cherished.
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Chloe was created as the natural evolution of one of Avenue's most-loved designs. Inspired by the timeless appeal of Cleo, Josephine Scott reimagined the silhouette with softer lines, contemporary detailing and elevated couture finishes.
The contrast between fluid georgette crepe and intricate French-look corded lace creates a harmonious balance of simplicity and romance, while the illusion back allows the lace to become a beautiful focal point without overwhelming the design. The optional neck scarf introduces a modern editorial element, giving brides the freedom to personalise their look while maintaining the gown's elegant simplicity.
Chloe reflects Avenue's signature philosophy of effortless luxury—beautifully crafted, thoughtfully designed and made to be cherished.

Frequently Asked Questions
Which designers do you stock?
We have a wide range of designers such as world renowned Suzanne Neville, Pronovias, Dando London, Ellis Bridal, Eliza Jane Howell and Chic Nostalgia. Each of these designers bring something very unique to our boutique.
Can you tell me the price range of your dresses?
Our prices range from £2000 up to £7000 depending on the designer of the dresses.
Do I need to bring anything with me to my appointment?
We suggest wearing nude underwear to wear underneath our gowns. A pair of comfortable heels that you can slip on and off and other than that just yourself!
How many people do you suggest I bring with me to my appointment?
We do suggest picking your guests wisely as ultimately these will be the people who help you choose your DREAM dress. As a boutique we have found that between 1-3 people is perfect.
How many dresses can I try on?
We as bridal consultants have seen each dress on every shape and size of Bride so we believe in having a short consultation before we begin your appointment and then we will choose 2 or 3 dresses to begin with based off your comments and go from there. We do believe you can try on too many at times which will then leave you feeling confused so this is our way of eliminating that risk.
Absolutely amazing, would highly recommend, we were all made feel very welcome, i was nervous on arrival but that soon left me when taken in to try dresses, i said yes to a dress and love it, thank you serendipity (im so sorry ive forgotten the assistance name who helped me) but so so good 😊
Jackie McV